The Challenge
When Biome Cosmetics partnered with Infinity Consultations, their vision was to redefine natural beauty in Egypt — bringing together clean ingredients, scientific precision, and sustainable care in one authentic voice. The challenge was translating their eco-conscious, science-backed philosophy into a digital presence that feels both premium and approachable.
About the Brand
Biome Cosmetics is a proudly Egyptian beauty brand rooted in the belief that real beauty begins with balance — between nature and innovation. Each product is crafted with dermatologically tested ingredients, inspired by European formulations, and designed for everyday self-care. From sulfate-free shampoos to rejuvenating face creams, Biome stands for safe, effective, and honest beauty.
Infinity’s Role
Our collaboration focused on Social Media Management, Content Creation, and Brand Communication — with one goal: To help Biome communicate the science of care in a language that connects with people. We began by building a visual and verbal identity that feels fresh, natural, and credible. Then, we developed content pillars to position Biome as both a trusted expert and a relatable beauty companion.
